Context-Aware Content Localizers

Adapts content beyond language: cultural references, examples, formats, sensitivities. Translation handles words; localisation handles what the words assume.

Content with embedded cultural assumptions — examples, humour, scenarios, imagery references.

Culturally neutral factual content, where localisation introduces variation with no benefit.

Cultural adaptation should be validated by someone from the market. A model's understanding of a culture is drawn from text about it.

Confident cultural stereotyping. Localisation that reproduces a generic idea of a market rather than reflecting it.

Training material where worked examples use local currency, date conventions and business scenarios that a reader in that market recognises.