BloomSpec
KPIsShared across all subject areas

Gross revenue retention

Revenue retained excluding expansion — pure churn and contraction.

Formula

(Starting ARR − contraction − churn) ÷ starting ARR × 100

KPI cautions1
  • Measured only annually, so within-year churn patterns and their causes are invisible.
KPI cautions1
KPI linkage4
KPI lifecycle stages1